Position: Junior Executive

Job type: Full-Time

Experience: 3 years

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Job content

The Marketing Lead/Consultant is responsible to work with SFMC and related cloud technologies, designing and implementing the key technical components of the Salesforce Marketing Cloud solution. He/she will share implementation best practices with marketing knowhow and partner with the Technical Architect to conduct design/code reviews during major project milestones.
  • Manage the CRM solutions and Salesforce Marketing Cloud platform and integration with internal and external tools
  • • he implementation of all CRM campaigns using SFMC, both MC and Pardot would be highly preferred
  • • Proficient in Amp scripting
  • • Knowledge of working with API integration
  • • Proficient in integration with external systems and data integration
  • • Manage the creation and update of emails, landing pages, forms and reports for campaigns and webpages
  • • Create and manage SFMC Automations for campaigns/data
  • • Plan and set up multiple nurture streams and automated set-up to optimize the customer’s journey map
  • • Manage and collaborate with stakeholders to drive localised email communication content
  • • Create and develop email templates for consistency and effectiveness in accordance with branding guidelines and best practices
  • • Ensure effective targeting of segment audience; and manage the scheduling of multiple marketing automation campaigns to optimize touch cadence
  • • Plan and update the campaign communications calendar
  • • Be an advocate within the organization on best practices and emerging trends in email marketing

The ideal candidate should possess:
  • Hands-on experience developing automated marketing programs
  • Basic knowledge of working on SFMC APIs and system integrations is required
  • Knowledge of Ampscripting and SQL would be good to have but not a must
  • Good understanding of marketing processes and workflow including campaign execution, content development and analytics.
  • Possess initiative to drive improvement and streamline processes
  • Fresh grads with relevant internship experience handling Salesforce Marketing Cloud welcome
  • Ability to work both independently and as part of a team with professionals at all levels
  • Excellent oral/written communication to liaise with internal and external stakeholders
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Deadline: 05-04-2024

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